2018
Bofin
Product design
user research
user testing
mobile app
strategy
SITUATION
Bofin was a banking marketplace where users could open and manage bank accounts around the world. In February 2018, this London-based fintech reached out for consulting on an app due to launch within weeks. Beta testers were giving harsh feedback, and after a brief review, I was convinced the product could not go live with so many problems.
What?? Three menus?! Where do I start?
TASK
Lead a complete redesign in a matter of weeks, then build and lead the team that would ship it.
ACTION
What began as a small consulting engagement became a job offer. A month later I arrived in London, and two days after that I was leading a team of 20 designers across the UK and India.
Over 20 hours of interviews with CEOs, CFOs, and finance advisors. More than 30 hours with prospective users. Over 40 hours of usability tests. After many interviews with stakeholders and potential users, we designed a completely new experience, fully modular in both design and backend, with features that could be turned on and off as needed.
Results
~0days
App designed and deployed0+
Users onboarded in 30 days0+
Business accounts in 30 day
